Google My Business (or Google Business Profile)

What is the main use of Google My Business? Read on if you want to know what’s good for your business.

Google My Business (GMB) remains the primary tool for managing a business’s online presence across Google, including Search and Maps. Its main use is to provide essential information about a business to potential customers, such as contact details, operating hours, location, and reviews.

This platform enhances visibility, making it easier for customers to find and engage with businesses.

Google may have already set you up with a skeleton business page. They would have taken bits of information about you from various sources

If you can find yours, it’s vital that you fill in the blanks so to speak and there are many blanks. Every ‘blank’ carries a valuable piece of good SEO so either do it, or we can do it for you.

While GMB offers numerous benefits, such as increased visibility and customer engagement, there are some potential disadvantages to consider:

1. Dependency on Google: Relying solely on Google My Business for an online presence can be risky, as changes in Google’s algorithms or policies could impact visibility or access to the platform.

2. Limited Control: While businesses have control over the information they provide on GMB, they have limited control over how Google displays that information or ranks their listing compared to competitors.

3. Review Management: While reviews can positively influence a business’s reputation, negative reviews can also impact perceptions. Managing reviews effectively on GMB requires time and attention.

4. Competition: In competitive markets, simply having a GMB listing may not be enough to stand out. Additional digital marketing efforts may be necessary to differentiate and attract customers.

Despite these potential drawbacks, Google My Business remains a valuable tool for local businesses to establish and maintain their online presence. Businesses need to leverage GMB effectively while diversifying their digital marketing strategies to mitigate any risks associated with platform dependency.

Your Google My Business (GB) page is vital for how you are viewed online. If you need your page set up, or looked at for probable improvement, get in touch and we’ll give it a no-obligation, free assessment.

Email helper@your-reputation.uk or call/text 07793 215 981 and we’ll be happy to help.

Why free?

We believe that we can pleasantly surprise you with what we can do and hope you may want to continue working together on enhancing what people see about you online, but of course, there is no obligation.

 

A typical Google My Business page.
Existing client Permission given to Show

Example of GBB page

3. Review Management: While reviews can positively influence a business’s reputation, negative reviews can also impact perceptions. Managing reviews effectively on GMB requires time and attention.

Email

helper@your-reputation.uk

Office

22 The Spens,
Cookham Road, Maidenhead, SL6 7EQ, Berkshire, United Kingdom

Phone

+44 (0) 7793 215 981

Business Hours

Monday to Saturday: 9 am to 9 pm

Sunday: 9 am to 8 pm